Social Media & Community Lead

Purpose of the role
As Social & Community Lead, you will be instrumental in defining, delivering, and elevating our global social presence across all three brands. You’ll be responsible for both shaping the long-term strategy and ensuring seamless day-to-day execution across all platforms, driving brand awareness and engagement.  

Description 
Reporting to the Global Brand Manager and working alongside the broader marketing team, this is an opportunity for an individual who lives & breathes social and gets their kicks from creating content that sparks inspiration, engagement and conversation. 

As Social & Community Lead, for an ambitious SME, your role will be fast-paced and give you the opportunity to work across multiple channels in a fun and supportive environment. 

From speaking directly to our social community to planning & publishing content to engage with them, you will be responsible for bringing our brand to life through social. 

From new product launches to knowledge sharing, there’s always something to talk about at GSG!  

Key Responsibilities:
Strategy & Planning
• Develop and lead the global organic social media strategy for all three brands (GSG, Snüz and The Little Green Sheep), aligned to brand, community, and commercial goals. 

• Shape an Instagram-first strategy for our global accounts, supported by a secondary approach across TikTok, Pinterest, Facebook, YouTube and LinkedIn to amplify reach and engagement. 

• Align organic social with paid media and influencer marketing for cohesive, full-funnel impact. 

Stay ahead of platform changes, algorithms, cultural moments, and emerging formats to keep all brands relevant and future-focused. 

Content & Community
• Content planning and creation ensuring everything feels beautifully crafted, emotive, and on brand. 

• Develop social content calendars that ladder into key moments, from product launches to brand campaigns. 

• Lead community management with care, responding in a warm, reassuring, and on-brand tone while building meaningful relationships with our community.  

• Spot opportunities for reactive storytelling, turning community conversations and insights into content that feels timely and connected to our audience. 

• Champion platform experimentation, trends, and new content formats, enabling our brands to show up creatively and authentically. 

Performance & Insights 
• Own social KPIs and reporting, sharing clear, insight-driven updates that help shape wider brand and commercial decisions. 

• Monitor competitor activity and category trends, ensuring our brands continue to lead with innovation, creativity, and parent-first thinking. 

• Use social listening to understand evolving community needs, sentiment, and cultural moments, feeding these insights back into content, product thinking, and brand strategy.  

Skills & strengths 
• 4 year’s social media experience + (primarily Instagram & TikTok, secondary Facebook, Pinterest & LinkedIn) 

• Experience working with a national or global retail / consumer brand 

• Technical: Experience Sprout & Figma are desirable and the ability to use the Microsoft suite (PowerPoint & Excel) with the aptitude to learn further internal systems 

• Strong organisation skills 

• Excellent verbal & written communication skills 

• Meticulous attention to detail 

• Positive energy & creative flair 

• Agile, ‘can-do’ attitude able to adapt from administrative to creative tasks 

• Collaborative and supportive nature 

If you’re interested in joining the family, please email your CV to recruitment@greensheepgroup.com. 
We’d love to hear from you!