Careers: Digital Executive

Purpose

This pivotal role in our business involves contributing to and executing the business strategies and targets for all three of our Direct websites: Green Sheep Group, Snüz & The Little Green Sheep.

Your day-to-day role will see you working alongside the Ecommerce Manager to plan, create and bring to life our digital marketing campaigns and product launches.

This is a hands-on role which will allow someone to take ownership, management and optimisation of our direct-to-consumer websites, ensuring each channel can reach its sales and profitability targets.

We’re team orientated and you will be working closely with other “Sheepers” in the wider marketing team to execute pre and post purchase email campaigns to ensure we drive direct sales through our customer centric activities, taking on board recommendations and ideas for personalisation.

Attention to detail, creativity & an eye on the industry will be needed to monitor the performance of our market through our website and end-to-end customer journey.

We believe that having a growth mindset and attitude is the key to success in this position. We're looking for someone who is eager to learn, grow, and take on new challenges.

Key Relationships

• Internal - Marketing, Merchandising, Finance, Product, Sales, Customer Services
• External – Agencies

Key disciplines and associated responsibilities include: 

• Working alongside the ecommerce manager you’ll develop and execute digital campaigns and product launches in line with the overall marketing strategy.  
• Responsible for the ongoing management and optimisation of our direct-to-consumer websites and content, ensuring the channel can reach its sales and profitability targets.
• Identify trading opportunities and monitor consumer trends whilst tracking onsite activity to find ways to unlock further revenues.
• Working closely with the content team to execute pre and post purchase email campaigns, driving direct sales through customer centric activity, personalisation, and recommendations.
• Liaise with development agency to implement and monitor SEO strategies to drive organic sessions and conversions.
• Collect onsite data and carry out research to improve both websites and to inform the wider business.
• Identify opportunities to increase page views, value per page view and ensure customers are connected simply and easily to the products they want to buy quickly and simply.
• Contribute to weekly reporting for our Direct online trading performance, making recommendations where necessary and attending relevant trade meetings to represent the digital team when required.
• Actively promote new technology or marketing trends across eCommerce, specifically online trading, championing new ways of working.
• Ensure products are set up accurately and timely across our Direct websites.
• Working closely with merchandising ensure maximum product availability by manging stock forecasts, outperformance and clearly communicate to relevant colleagues.
• Ensure campaigns are delivered across our digital platforms in line with direction and timing set out by marketing or the sales promotional calendar.
• Identify opportunities for growth through data driven insight, you will be the lead analytical mind driving plans and feeding into strategy for the future growth of our online businesses.
• Manage third party relationships with key external parties where relevant.
• Develop strong internal relationships with key stakeholders to ensure we drive the business forward at pace.
• Act as a role model internally and externally exuding the core values of our business

Knowledge & Skills 

• A minimum of 2 years’ experience of working in digital marketing (direct to consumer retail) or in a similar role.
• Excellent writing skills with meticulous attention to detail.
• You'll have a strong understanding of digital marketing and a keen eye for copy and visuals that help merchandise our site and products.
• Experience and understanding of using Google Analytics.
• Strong understanding of conversion tracking.
• Confident in managing your own schedule and time management.
• Experience of crafting campaigns from scratch, with clear measurable goals outlined. 
• Strong project management skills; highly organised and proactive.
• Agile & positive ‘can-do’ attitude.
• A full clean driving license.

Ready to become part of our flock? Send your c.v to recruitment@greensheepgroup.com

We can’t wait to hear from you!