We are delighted to announce that Green Sheep Group are one of the first companies to have been awarded a prestigious King’s Award. The King’s Award for Enterprise in International Trade is our second Royal recognition, following The Queen’s Award for innovation which was achieved in 2018.
Based in Stratford-upon-Avon, we are best known to parents and parents-to-be for our brands The Little Green Sheep, providing babies with the most natural environment possible and Snüz, home to the multi award-winning SnüzPod bedside crib. With local roots, receiving the King's Award for Enterprise in International Trade is a significant honour and a mark of distinction for a UK business like us.
This coveted business award is presented annually and specifically honours UK businesses that have demonstrated exceptional success in international trade, including exporting goods, services and expanding into new international markets.
One of the first of its time, this award recognises companies that have shown excellence in areas such as sales growth, innovation, market penetration, customer satisfaction, and demonstrated sustained success in international trade, making a significant impact on the UK economy through their global business activities.
Roger Allen, our Chief Executive commented: “We are absolutely delighted to be recognised with this prestigious award specifically for our endeavours in International Trade. When we started out, we were solely a UK-based company with just UK customers. However, as our product range grew and we launched new innovations, the opportunity for international expansion was evident and six years on, we have grown from selling to retailers in six countries, to selling on a wholesale basis to retailers in 30 countries. Adding in direct consumer customers, we now export to 45 countries around the world.
“The King’s Award is highly regarded on both a national and international platform and will have a significant impact on the future of our business. I am so proud of our team and all the work they put into the business – this is their award. Over the past three years our turnover has grown by 142% and our international sales by over 198%, and our Queen’s Award in 2018 undoubtably contributed to our overall success.
We have restructured our entire sales operation to better support our valued UK partners. And we can now move forward with further investments in International. The timing of our Award is outstanding news.”
Winners of the King's Award for Enterprise in International Trade have been selected through a rigorous evaluation process by an independent panel of judges, who have reviewed the performance and achievements of nominated companies.
Very few UK enterprises have received these Royal recognitions since the awards were first created in 1965 and we are incredibly proud to be one of the first business to hold a newly titled King’s Award.