Chief executive appointed as we relocate to Warwickshire to meet growing customer demand

As an award-winning company we have developed a significant market in the growing UK nursery and baby products industry and have now moved to a larger head office in Warwickshire, from our previous base in Worcestershire - and appointed a new chief executive.

We employ 25 – having created 18 new jobs in the past three years. We are also embarking on a further significant recruitment programme to meet demand.

Now, as we continue to rapidly grow and expand, we have re-located to 5,000 sq.ft. premises in Snitterfield having outgrown our offices in Redditch. The location was selected because of its proximity to Warwick, Leamington Spa and Coventry , where a number of our staff live. We have also expanded our 12,000 sq.ft. distribution centre which we are retaining.

At the same time, Roger Allen, who has served as our chairman since January 2014, has been appointed chief executive as we strengthen our management team and concentrates on significant business growth plans that include innovation in new product launches and international trade.

Our products are stocked by leading retailers such as Mamas and Papas, Mothercare, John Lewis, Amazon and selected independents throughout the UK.

Roger, who for the past three years has worked with our company’s directors to help structure the Group, said the business is now extremely well positioned to expand further.

“We have a proven track-record and are well placed to take on significant growth opportunities. Despite outstanding successes however, our feet remain firmly on the ground,” he said.

“I am delighted to take on this full-time executive role in a business I greatly admire and which has benefited from a positive culture, a firm belief in its products and a clear focus on customers. It has superb opportunities both in the UK and internationally.”

Roger, who comes from a senior leadership background within successful UK businesses and international markets, said the business has a loyal following amongst parents in particular who have helped spread the word and recommend its products to friends and families.

“We have also developed excellent relationships with national retailers whilst remaining loyal to those independent outlets with whom we have partnered since the early days.

“We are continuing to grow organically, through further innovative product development and international expansion, whilst remaining true to our goal of producing quality products that our customers want. The Little Green Sheep brand includes organic bedding and mattresses, sleepwear and gift items.

“Snüz includes SnüzPod, voted the UK’s number one bedside crib, Snüz bedding and range of printed bedding accessories. The eagerly awaited SnüzKot will be launched in summer 2017,” said Roger.

We have also been responsible for bringing many of the most popular nursery and baby bedtime brands to market in recent years.