Careers – Digital Marketing Executive


Digital Marketing Executive

Green Sheep Group is a high growth, ambitious UK company in the baby and nursery sector. All starting from the design of an organic baby mattress, we now operate two award winning brands; Snüz and The Little Green Sheep, selling internationally and to many of the UK’s biggest retailers.

We are delighted to have been awarded our second royale accolade and one of the first companies to receive the prestigious Kings Award for Enterprise in International Trade.

Our team is what makes us, and we can only achieve our goals by working with ambitious and talented people so if this sounds like you, read on!

Location: our head office is a barn conversion and located in a rural spot in Snitterfield, Stratford Upon Avon, and our distribution centre is in Arrow Valley, Redditch where we also showcase our beautiful products.

We’re a scale up business and we need more talent to add to our ever-growing team, that’s why we’re recruiting for a Digital Executive, reporting to our Head of Digital Marketing (who is a long standing “Sheeper” and will make you feel right at home from day one)

Purpose of the role:

This pivotal role in our business involves contributing to and executing the business strategies and targets for all three of our Direct websites: Green Sheep Group, Snüz & The Little Green Sheep.

Your day-to-day role will see you working alongside the Head of Digital Marketing to plan, create and bring to life our digital marketing campaigns and product launches.

This is a hands-on role which will allow someone to take ownership, management and optimisation of our direct-to-consumer websites, ensuring each channel can reach its sales and profitability targets.

We’re team orientated and you will be working closely with other “Sheepers” in the wider marketing team to execute pre and post purchase email campaigns to ensure we drive direct sales through our customer centric activities, taking on board recommendations and ideas for personalisation.

Attention to detail, creativity & an eye on the industry will be needed to monitor the performance of our market through our website and end-to-end customer journey.

We believe that having a growth mindset and attitude is the key to success in this position. We're looking for someone who is eager to learn, grow, and take on new challenges.

To give you a taste, some key responsibilities will include:

To give you a taste, some key responsibilities will include:

  • Liaising with development agencies to implement and monitor our SEO strategies to drive organic sessions and conversions.
  • Identifying trading opportunities and monitoring consumer trends whilst tracking onsite activity to find ways to unlock further revenues.
  • Collecting onsite data and carrying out research to improve all three websites and to inform the wider business.
  • Identifying opportunities to increase page views, value per page view and ensure customers are connected with ease to the products they want to buy, quickly and simply.
  • Promote new technology or marketing trends across eCommerce, specifically online trading and championing new ways of working.
  • Ensure products are set up accurately and in a timely manner across our Direct websites.
  • Identify opportunities for growth through data driven insight, you will be the leading analytical mindset, driving plans and feeding into strategy for the future growth of our online businesses!

Now over to you, we would love for you to have:

  • A minimum of 2 years’ experience of working in digital marketing (direct to consumer retail) or in a similar role.
  • Excellent writing skills with meticulous attention to detail.
  • You'll have a strong understanding of digital marketing and a keen eye for copy and visuals that help merchandise our site and products.
  • Experience and understanding of using Google Analytics.
  • Strong understanding of conversion tracking.
  • Confident in managing your own schedule and time management.
  • Experience of crafting campaigns from scratch, with clear measurable goals outlined.
  • Strong project management skills; highly organised and proactive.
  • Agile & positive ‘can-do’ attitude.
  • A full clean driving license.

What can we offer you in return:

You will be joining us at an exciting time in our growth trajectory and you will have the opportunity to play a huge part in this. We’re rolling out new initiatives to attract and retain the best talent, which means you’ll get to work with a really great bunch of people. Some of our fantastic perks are:

  • Competitive salary that recognises your skills and experience
  • 25 days of holiday (plus bank and public holidays) to relax and reenergise.
  • Health coaching sessions with Dr. ME.
  • Company sick pay providing financial support during periods of sickness.
  • Paid Compassionate leave.
  • Paid exam leave to support continuous professional development.
  • Paid time off to attend appointments related to IVF and Fertility support.
  • Enhanced maternity and paternity pay.
  • We recognise the benefits parents can gain from taking part in NCT classes and Paediatric First Aid, that's why we cover the cost of these at GSG!
  • Free fruit (to get your 5 a day), snacks and every flavour of tea you can possibly imagine.
  • Social events to bring the team altogether.
  • Staff, friends and family discount across both our brands.

Interested? Then send us your C.V in confidence before midnight on 21st May 2023. If we wish to take your application to the next stage, you’ll be invited to take part in a couple of our core, quick fire assessments to gauge some of your skillset before we progress to interviews.