Roger joined the Company in 2013 as Chairman of the board of directors. He is married with two children and lives locally in Warwickshire. As a professional strategist, his responsibilities are the oversight and support of the directors along with the long term planning of the Company’s corporate direction.

He has led a number of UK companies and also owns a commercial property portfolio in South Warwickshire. Roger has led growth strategy over recent years; alongside a recent property search, selection and transition planning. He was appointed Chief Executive in April 2017.

His best 3 moments so far*… Skydiving 2½ miles down into Warwickshire, watching Coventry City win the FA Cup and walking into the Oval Office, West Wing of The White House in Washington DC.

Rosie has been with the Company since her first role as an executive and has steadily progressed through the ranks in a number of senior management positions. She became the first director to be promoted internally in 2015 and has overseen the diversification of the customer base, which includes major nationals (Mamas & Papas, Mothercare plc, Amazon, Boots etc) and a very good spread of independent outlets. The business also generates £1Mpa of e-commerce business.

She employs a growing sales and customer service division, which is now supporting clients in continental Europe and the Middle East. Rosie lives locally in Stratford upon Avon.

Her best 3 moments so far*…Becoming Commercial Director at 25, visiting Angkor Wat - a wonder of the world and celebrating New Year in Hong Kong.

An academic background in Product Design with commercial awareness gained through roles covering a wide variety of industries sees Paul head up the product development of the business. Paul has a focus on product development and logistics, covering product compliance and safety, R&D, product range mapping and separately, the storage and logistics processes within the business.

With an eye for detail on product creation combined with his forward thinking commercial awareness, ensures the products delivered are safe and sought after he product range now boasts multiple award-winning products, the UK's best-selling bedside crib and has attracted a customer base in over 30 countries.

His best 3 moments so far*… Driving a Ferrari around the Monaco Grand Prix circuit, seeing a product I'd designed in a high street store and starting what became the biggest student society in Birmingham.

Mark has a degree in Marketing and a career history including roles at Johnson & Johnson and Kerry Foods. He is the creator and ongoing guardian of the two brands the business operates; Snüz and The Little Green Sheep.

Mark's passion and flair lie in creating and managing brands that bring something different to existing markets, whilst ensuring they're consistent and relevant to their customer base. Between the two brands the business operates, it can attract and retain customers from across the broad spectrum of parents, from style-aware and feature led customers, to organic followers who want the purest environment for their baby.

His best 3 moments so far*…Watching Newcastle United score a last minute winner in the Champions League to progress to the knockout stages, Graduating in Marketing BSc from Aston University, Birmingham and Seeing Coldplay perform at the Royal Albert Hall and Wembley.

Lianne is Company Secretary and an experienced CIMA Management Accountant. She has worked closely in the leadership and the running of a number of successful UK businesses.

Her background is in office and financial management following an earlier career change as a professional model with Premier Model Management working for Giorgio Armani, Vivienne Westwood and others..

Her best 3 moments so far*… Spending six weeks living and working in New York, starting the final level of CIMA and modelling for Giorgio Armani in London and Milan..

Jacquie has led the finance departments of a number of West Midlands businesses since completing her accountancy training at KPMG Birmingham. She has enjoyed contributing to the growth of these companies, overseeing the introduction of new systems and controls whilst always looking out for the staff - arguably a firm's greatest asset.

After a break to indulge her passion for property renovations, Jacquie is delighted to back at the heart of a dedicated and professional team.

Her best 3 moments so far*... flying with 3 friends to a deserted Caribbean island and camping till the ice ran out, being appointed Finance Director of an aluminium foundry (the only female director in the group), fighting to the front at Wembley for the Nelson Mandela concert to celebrate his release.