Our Present & Future
Green Sheep Group (GSG) has been established since 2006 and specialises in the design and manufacture of nursery baby products. Two brands operate under the company umbrella of GSG; The Little Green Sheep and Snüz
In 2017, Green Sheep Group was named in the Sunday Times Fast Track Top 10 Ones to Watch, a prestigious shortlist of some of the UK’s most exciting and fast-growing businesses.
Green Sheep Group has a Global retail support network. GSG works directly with leading national retailers and an extensive network of independent stores.
Joining Green Sheep Group as Chairman, David brings almost 30 years in the retail and consumer sector. David is a highly experienced executive with extensive board-level experience both in the UK and Internationally. David served as Commercial Director on the Board of Tesco Hungary from 2010 to 2012 and between 2012 to 2015 David served on the UK Operating Board of Tesco PLC as Chief Marketing Officer and Group Managing Director. More recently David was Group President of Kmart Holding Corp from 2015 to 2017, and currently as Chief Executive of Wickes.
David is Married to Rachel and lives in Hertfordshire with his family and is very proud of his two grandchildren.
David’s three best bits so far are living in cities such as Budapest and Chicago, still getting into his water-polo trunks for a vets game, and the opportunity to support Green Sheep Group.
Roger joined the Company in 2013 as Chairman of the board of directors and is also a shareholder. He was appointed as Chief Executive in April 2017.
As a professional strategist he is responsible for the oversight and support of the directors along with the long-term planning and delivery of the Company’s corporate direction taking profitability as a percentage of revenue from 6% when joining to 15% in 2020, Green Sheep Group’s most successful year.
Roger has led multiple national companies and owns a number of other successful businesses. Roger has led growth strategy over recent years, alongside a recent property search, selection and transition planning.
Roger lives in Warwickshire in his penthouse suite and enjoys evenings taking in the beautiful views of Royal Leamington Spa with friends and family.
An academic background in Product Design with commercial awareness gained through roles covering a wide variety of industries sees Paul head up the product development of the business. Paul has a focus on product development and logistics, covering product compliance and safety, R&D, product range mapping.
With an eye for detail on product creation combined with his forward-thinking commercial awareness, ensures the products delivered are safe and sought after. The product range now boasts multiple award-winning products, including the UK's best-selling bedside crib and has attracted a customer base in over 30 countries.
His best 3 moments so far*… Driving a Ferrari around the Monaco Grand Prix circuit, seeing a product I'd designed in a high street store and starting what became the biggest student society in Birmingham.
Following a successful period as Commercial Director, Rosie took on the role of Operations Director. She has been with the company since her first role as an executive and has steadily progressed through the ranks in several senior management positions.
Rosie became the first director to be promoted internally in 2015 and has overseen the diversification of the customer base, which includes major nationals and a very good spread of independent outlets along with building the strong foundations of our B2C platform. Rosie then took on the Operations Director role and has been pivotal in our growth plan, including relocation to our new distribution centre completely redesigning processes and systems.
Rosie lives locally to the office with her fiancé and is currently finishing off a large renovation project of her house.
Brett is the most recent addition to the management team, bringing over 15 years sales experience within the nursery industry. Brett’s career is one of commercial success, through creation and management of high performing sales teams.
He has had success both within and outside the nursery industry, most recently leading the Mamas & Papas team to an omni-channel partnership with Next in a strategic collaboration to expand their brands UK footprint and sales.
Brett lives in Kent and has just celebrated his 20th wedding anniversary to his wife Carly. In his spare time, he enjoys running and coaching his son’s under 15 football team.
Lianne is Company Secretary and an experienced CIMA Management Accountant. She has worked closely in the leadership and the running of a number of successful UK businesses.
Her background is in office and financial management following an earlier career change as a professional model with Premier Model Management working for Giorgio Armani, Vivienne Westwood and others..
Her best 3 moments so far*… Spending six weeks living and working in New York, starting the final level of CIMA and modelling for Giorgio Armani in London and Milan..
Jacquie has led the finance departments of a number of West Midlands businesses since completing her accountancy training at KPMG Birmingham. She has enjoyed contributing to the growth of these companies, overseeing the introduction of new systems and controls whilst always looking out for the staff - arguably a firm's greatest asset.
After a break to indulge her passion for property renovations, Jacquie is delighted to be back at the heart of a dedicated and professional team.
Her best 3 moments so far*... flying with 3 friends to a deserted Caribbean island and camping till the ice ran out, being appointed Finance Director of an aluminium foundry (the only female director in the group), fighting to the front at Wembley for the Nelson Mandela concert to celebrate his release.